[photo by bcachia]I’m a sucker for a self-help book. I’ll pick one up every time I’m at a bookstore or library. I have a lot of flaws I need to fix.
I’ve learned throughout my life to notice my flaws, to identify them and work on them. That’s the way we get better, right? We take note of weaknesses and bring to bear the full force of our capacity to change on them.
It won’t be long before I’m good at math, stop procrastinating, get organized and learn to play the guitar. I’m no good at science, artistic design or computer programming. But these weaknesses will become my strengths with the application of effort and the right system.
This is the road to self-improvement. Or is it merely a road to frustrated mediocrity?
The late-eighteenth century economist David Ricardo gives a surprising answer. He published On the Principles of Political Economy and Taxation in 1817 in which he laid out the theory of Comparative Advantage. This theory postulates nations should focus their resources on the industry at which they are most efficient.
Said another way, countries should focus on their strengths not their weaknesses.
This is true when a nation is better at something than anyone else, or has an absolute advantage, but it is also true when a nation, even at its best, is still less efficient than other countries in a particular industry. It should still focus on that industry if that is what it is most efficient at because it has a comparative advantage.
Likewise we should not spend our time and energy trying to “fix” our flaws, but rather spend that energy developing our strengths. We will still have weaknesses but our weaknesses can be compensated by partnering with someone else who has strengths which complement our weaknesses.
When we combine our talents in this way we gain the benefit of increased productivity in the areas we excel at and allow others to maximize their potential by focusing on their strengths as well.
If we attempt to fix ourselves we neglect our comparative strengths while putting effort into areas we are unlikely to improve much. We end up becoming mediocre at many things rather than really good at a few things.
If I am good at writing and public speaking, I should not spend my time attempting to become good at math or computer programming. Instead I should become a very good writer and public speaker then hire someone to do math and computer programming for me.
This is the remarkable insight of David Ricardo and his theory of Comparative Advantage.



